Part 3: Reality

  • Chapter 9-The Courage to Do the Right Thing

  • Chapter 10-Snowmobile in the Desert

Concept of Defintion:

Knowing the dictionary definition of a word can be insufficient in truly grasping the multi-dimensional nature of some words. Concept mapping provides a framework for organizing conceptual information in the process of precisely defining a word and surfacing the nuances of its use. Sinek elaborates on the concept of trust in Chapters 9 and 10. Download and complete the Concept of Definition map placing the word  'trust' in the center rectangle of the map.