Part 4: How We Got Here

  • Chapter 11-The Boom Before the Bust

  • Chapter 12-The Boomers All Grown Up

You will be using the Three Levels of Text Protocol to process chapters 11 and 12. As you read these chapters, please identify 3 segments/passages that you feel have important implications for your leadership and your work. Be prepared to share your interpretation of the passage and the implications you believe it has for your work. 

In this video, Sinek elaborates on the concept of putting profits before people he presents in Chapters 11-12.